Thus, we do recommend getting familiar with the new workflow.
A new workflow for creating ads in addition to guided campaign creation – the one from Power Editor that allows to create campaigns in draft mode and then later create ad sets and ads. If you’re an Ads Manager user, you can still revert to the original ad creation workflow that you’re used to, but that probably won’t last long.Two main differences for Ads Manager users: “If you’re currently using Power Editor, you won’t notice any changes with ad creation and management except the new name,” as explained by Facebook Help Center. But as of lately, Facebook has been investing a lot into rolling out new features in Ads Manager in parallel with Power Editor.Īlthough Power Editor’s name is being phased out, the new tool will incorporate the majority of its sophisticated tools which we, as advertisers, loved. A new integrated tool will be called Ads Manager and will enable advertisers to choose which workflow style they prefer – Power Editor’s speed and ease of campaign creation or Ads Manager’s guided step-by-step campaign creation.įor many years, Ads Manager has been trailing behind Power Editor. On September 12 th, Facebook announced that it is combining everything you loved in Power Editor and Ads Manager into one powerful tool. So, if you are still wondering which Facebook ad-buying tool is better for you – Ads Manager or Power Editor – you no longer have to choose. Power Editor loses its name but keeps all the functionality in the new, single yet powerful tool from Facebook.